Insights
Techpuvi Notes.
Engineering, AI, and the work of building software that lasts.
eCommerce
Personalization for Indian eCommerce: What Actually Lifts AOV
Most personalization features ship without measurable AOV impact. Here's what actually works for Indian eCommerce, and what to skip.
eCommerce
Headless Commerce: Shopify Hydrogen vs Next.js Commerce vs Custom
Three architectures for modern commerce, compared by where they win. Real trade-offs, not marketing pitches.
eCommerce
Sale-Day Scaling: How We Handle 100x Traffic Spikes
Sale days, Big Billion, BBD, GOSF, break unprepared eCommerce platforms. Here's the architecture and operational playbook we use to handle 100x normal traffic without melting.
eCommerce
ONDC Integration for Sellers: A Developer's Primer
ONDC is the open commerce network India is betting on. Here's what it actually is, how the buyer/seller architecture works, and what your engineering team needs to know before integrating.