Insights
Techpuvi Notes.
Engineering, AI, and the work of building software that lasts.
The D2C Brand Stack 2026: Storefront, OMS, Fulfillment, Analytics
Building a D2C brand in 2026? Here's the stack, every layer, the leading options, build vs buy at each layer, and how it fits together.
Return Management Software for Indian eCommerce: Build vs Buy
Returns eat into D2C and marketplace economics in India. Here's the return management stack decision, what to build, what to buy, and how to reduce return rates.
Personalization for Indian eCommerce: What Actually Lifts AOV
Most personalization features ship without measurable AOV impact. Here's what actually works for Indian eCommerce, and what to skip.
Headless Commerce: Shopify Hydrogen vs Next.js Commerce vs Custom
Three architectures for modern commerce, compared by where they win. Real trade-offs, not marketing pitches.
Sale-Day Scaling: How We Handle 100x Traffic Spikes
Sale days, Big Billion, BBD, GOSF, break unprepared eCommerce platforms. Here's the architecture and operational playbook we use to handle 100x normal traffic without melting.
ONDC Integration for Sellers: A Developer's Primer
ONDC is the open commerce network India is betting on. Here's what it actually is, how the buyer/seller architecture works, and what your engineering team needs to know before integrating.